signature snack

29Nov09
signature snack

Joost van Bleiswijk

Just found this beautiful word on Joost van Bleiswijk‘s site. It has a nice bite: sharp and crispy. It refers to the physical snack designed for eat-drink-design during the Dutch design week in Eindhoven. In my opinion it’s sounds like the right word for one-theme sites used by corporate communications to emphasize an issue or brandvalue. Not all of them, but the sharp and crispy one’s that bring a smile to our face and catch your attention for the way it is designed to complement the content. The one’s that are intriguing and that draw you in to explore the ingredients. A little piece of art on their own, but also connected for the purpose of explaining the content. And in this snack-case also functionally (de-)constructed to reveal the main ingredients of the snack and invite you to play with the components. Maybe it’s time for a digital signature-snack award: so please come forward and let me know your favorite signature-snack!

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