the connective value of slow art

sweeper clock

maarten baas sweeper clock

To contradict the pace of our modern lives the “slow” movement is penetrating our lives: in architecture more attention is given to ‘meditational’ corridors constructed from natural materials. Our culinair culture includes “slow-food” cooking and in art there aparently is something called “slow-art“.  When trends like this emerge, marketing is around the corner: and indeed the new gig is “streetpainting” supposingly the slow-version of guerilla-marketing. It’s communicating in  public space through a labourus work of art. By painting a modern “trompe l’oeil” on the streets, neighbours and by-passers become curious and start inquiring what’s going on, discovering their purple cow of the day they will tell and share their encounter with others. and with the help of social media tools, pictures and video’s will be distributed within no-time.

grass chair

grass chair

These momentous experiences enable new forms of interaction and a kind of common-denominator (shared story). The artistical activities do not strive to conflict your thinking, but become part of an environment in which they either blend in or contrast with. A nice little  whitepaper about ‘conditions for engagement’ explaines about how strangers can be tools for participatory design. Sometimes referred to as relational design – in combination with the apparent “slow”condition – it’s purpose is not to disturb you, but the object is created to just be there – not to attract attention , but to be noticed by it’s own merits and power to amaze you.

Already the harsh world of advertising is creeping in, talking about how to pimp up the performance with billboards and flyers to brand these activities. But let’s stay optimistic about it and hopefully it can become a business model for artists and bring us more intriguing and wonderous environments for our daily lives.

Real Time – Sweepers clock from dutch designer of the year 2009 maarten baas

superstruct (alternate reality game) by Jane McGonigal

blue fungus a project by luna maurer (deep screen, art in digital culture – stedelijk museum -amsterdam 05/09 2008)

2 Responses to “the connective value of slow art”

  1. 1 Pulit4

    amazing work… but, by the way, have you seen the clock “times go by” from boca do lobo? you can see it on youtube!
    keep posting!

  2. My family always say that I am killing my time here at web,
    however I know I am getting knowledge every day by reading such fastidious content.

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