scattered perspectives on art


The luxury of talking to the audience in your own language, where the recipients take the effort of translating it to their own world of interest, is maybe not the best way to stimulate interaction. “You get the crowd you deserve” might be the phrase you can use for that kind of strategy.  If your obvious crowd is large enough, it can actually help you to have a high-brow halo. To get the attention of audiences that are not naturally tuned in to your field of interest, the balance of making an effort might tip your way.

paleis voor volksvlijt amsterdam

exhibition hall (1900) Amsterdam

Art has a long tradition in struggling with being open/closed. To be knowledgeable on art is a status-thing – a luxury that you can only afford if you’ve enough time to spend idle. You belong to an exclusive club if you know your way around art. On the other hand governments and other institutes spend vast amounts of money to stimulate art education and public enlightment through cultural events.

Although it’s nice to have a physical place of gathering, musea expiriment with new ways of presenting art to publics. And they are not the only ones.


Art-tube, museum Boymans van Beuningen, Rotterdam (in dutch), but there also an english beta at Tate: Tate-channel, and the marvelous mission of Tate: “Tate is a public institution owned by, and existing for, the public”. VanGogh museum inviting visitors to share vGogh-like-pictures on Flickr. Prado masterpieces on Google earth. And KrollerMuller putting the visitors in charge of the exhibition.

More examples can be found in the participatory museum, e-book by Nina Simon. Mediamatic organizes meetings on this subject (kom je ook) and awards each time a project (s.a. my stage create your own night out, realising concerts together)

Other initiatives to watch: DEP (pop-up cafe) and precinct5 (a shop-concept  from a unique collaboration of Amsterdam’s fashion- and music-industry carrying clothing originating from pure street culture. An equivalent of the french colette.

The MIT view by Henry Jenkins on what might be happening if we start to use technology and create smart contexts could help to envision the broader field of experiments going on.

The B2C commercial industries have a longer tradition in reinventing themselves for different audiences. Maybe those two worlds can learn from eachother. The traditional stronger competence of cultural industry to tell a story and the more corporate view on managing segmentation and niche audiences. Add in a pinch of interactive media expertise and great things are bound to happen!

No Responses Yet to “scattered perspectives on art”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: